Marketing Professionals have heard the call
In fact, 69% of marketers plan to increase investment dollars in email marketing with a special focus on integration of their organizations' social media. Asked what programs these marekting professional planned to increase spending on netted these results:
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"A 'dramatic' rise in the amount of time children and teens spend using entertainment media," according to a new study from the Kaiser Family Foundation (KFF), "especially among minority youth." The study, "Generation M2: Media in the Lives of 8- to 18-year-olds," only focused on recreational use of media, not homework, school-related online research, or reading books for school.
The KFF social media report shows that 8- to 18-year-olds "devote an average of 7 hours and 38 minutes to using entertainment media across a typical day." That adds up to more than 53 hours a week. And thanks to multitasking, they wind up packing in nearly 10 hours and 45 minutes of content during those 7.5 hours.