REEDnWRITE.com - Logo Design My favorite part of the design process is helping present companies with uniform, visual expressions. A consistent corporate identity - starting with a logo - is the quickest way, and most important building block, to achieving professionalism that breeds confidence among consumers and employees alike. Solutions include enhancing or de-emphasizing aspects of the company name; writing a tagline, and refining a writing style for collaterals and Web sites. Helping companies find their "voice" means exploring humor, technical jargon and "folksy" language in order to convey the proper feeling. Additional Logo Designs      Logo Evolutions